The MSA Difference
At MSA we take a simple four-tiered approach to your project. This proven formula has provided results for
Fortune 500 companies worldwide for many years. We have the tools and equipment necessary to produce your product
to your specifications and deliver the results you need.
Production Solutions...
- Production Team Pre-Production and Planning. Taking your idea and turning it into a results building project.
- Professional Field Producers
- Panasonic Vericam, Panasonic P2, Sony Betacam SP,Cannon DV CAM, Sony Digital Betacam, and Sony HD CAM Packages
- Final Cut Editing in SD and HD
- FTP Posting for client approval
Distribution Solutions...
- Target Market Telephone One-on-One Pitching and Follow-up
- Blast Fax and E-mail to over1,000 Television Newsrooms, Sports Desks, and Medical Desks Nationwide
- Notification via AP Wire
- Video Transmission and Delivery via Satellite-Both Analog and Digital, C-Band and KU-Band as well as Fiber Optic Distribution
- National Distribution via CNN NewSource, Pathfire Digital Media Gateway, CBS Newspath, and PAX Newswatch. All guaranteed placements.
- Same Day Media Distribution in Local Market of Production
- DVC PRO-HD, Betacam SP, Digital Betacam, DVD and VHS Duplication
- DVD Mastering and Duplication
- Courier Hand Delivery
Monitoring Solutions...
- Nielsen Sigma™ Encoding, Critical Mention™, Sisson™, and VMS™ monitoring
- Results Reporting and Ad Equivalency Reporting
Post Project Solutions...
- Capture of airings from project
- Creation of a sizzle highlight reel to show client the effectiveness of the project.
"MSA is a true partner that provides strategic counsel, "out of the box" ideas and flawless execution on every project I've ever worked with them on. I've had the pleasure to work with Marty and his team on numerous projects, and I am continually impressed with MSA's NASCAR experience and exceptional editorial and media relations skills. Furthermore, Marty and the team at MSA have truly “insider” relationships in the NASCAR world that bring a level of efficiency and expertise that is unrivaled."
-Ryan Eichler
Vice President, Weber Shandwick
Worldwide Public Relations